When you think of branding, you probably think of visual components like a logo, colors, and typefaces. However, your best brand is more than just a pretty logo. An authentic and successful brand must have six essential elements to truly connect with their target audience.

SEO is Search Engine Optimization, which is basically taking specific actions to improve your online visibility so your (potential) customers find you when they're searching for the products or services you provide.

How do you do that? Here are a few easy ways to incorporate SEO practices in your business routine.