What is SEO?
SEO is Search Engine Optimization, which is basically taking specific actions to improve your online visibility so your (potential) customers find you when they're searching for the products or services you provide.
How do you do that? Here are a few easy ways to incorporate SEO practices in your business routine:
Have a website and update your website content on a regular basis
Use keywords appropriately* in your website content
Create and maintain active social media accounts
Claim and complete online directory listings
Get your website linked on other websites through guest blog posts, product reviews, interviews, etc.
When linking on social media, drive people directly back to your website as much as possible (by limiting the use of programs like LinkTree which will interrupt or redirect that traffic)
*no keyword stuffing or blackhat SEO tactics (Google it)
Sometimes SEO can be confusing, and it definitely can sound complicated -- but it's not. You're probably already doing some of the tips on the above list, so keep doing them and stay consistent!
Have a question about SEO? Just reach out! I'm always happy to answer questions and help educate on this topic.
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