About Embellished Brands
Serving small businesses and nonprofit organizations since 2014
Branding Is More Than How It Looks
Branding isn’t just about aesthetics. It’s about leadership, clarity, and direction.
Many of the women I work with are capable, committed, and doing meaningful work, but their brands haven’t quite caught up to who they’ve become or where they want to go—like a stone still waiting to be cut to match the brilliance inside it.
Maybe you’ve tried to figure it out on your own, reworked your website, refined your messaging, and still feel like something is off.
Embellished Brands exists to close that gap.
Through a strategy-led, highly collaborative approach, I help women like you understand yourselves and your businesses more clearly so your brands finally feel aligned, cohesive, and worth the effort you’re putting in.
Meet Jaime
“Building something great may not always be easy, but it’s always worth it.”
Hi! I’m Jaime Wright, the Founder and CEO of Embellished Brands, where I help women business owners and nonprofit leaders gain clarity in who you are, how you’re positioned, and where your brand is headed.
After stepping into entrepreneurship in 2014 during a season of unexpected transition, I built Embellished Brands with intention—shaped by experience, strengthened by strategy, and guided by a deep respect for meaningful work.
Today, I partner with women who are ready to lead their brands with confidence and purpose—and without guesswork or uncertainty.
My approach is both practical and empowering—rooted in strategy, strengthened by empathy, and inspired by the belief that every woman is capable of building something extraordinary. I work closely with clients to unearth their unique identity and shape their positioning, guiding them through thoughtful decision-making that strengthens both their brand and their confidence as leaders.
Clients often describe working with me as having a strategic partner and cheerleader by their side. I am someone who listens deeply, asks the right questions, helps women see what they can’t see alone, and empower them to move forward with clarity and conviction.
My passion is helping women build brands and missions that feel cohesive, intentional, and aligned with the meaningful work they're doing.
Who Embellished Brands Is For
Embellished Brands is for established women business owners—typically 3–5 years in—who know their brand isn’t fully reflecting who they are or where they’re headed.
You’ve likely tried to figure it out on your own. You may have pivoted, rebranded, or second-guessed yourself more than once. You’re not new to running a small business, but you’re ready for clarity and purposeful growth.
You value:
Depth over trends
Strategy over shortcuts
Collaboration over control
Whether you're just starting to name what feels off or ready to build a full strategy, our four-step pathway meets you where you are.
You’re open to reflection, willing to trust the process, and ready to step into your role as a confident brand leader.
If you’re looking for a thoughtful partner to help you unearth your identity, shape your position, and build a brand that finally makes sense, Embellished Brands may be the right fit.
Who Embellished Brands Is Not For
Embellished Brands may not be the right fit if you’re looking for a quick rebrand, trend-driven visuals, or someone to simply execute an idea without question.
We're not the best match for clients who want to maintain full control without openness to collaboration or new perspective.
Our work is designed for women who are ready to engage deeply, think strategically, and build something meaningful—rather than just make something look better or create a temporary solution.
