When you think of branding, you probably think of visual components like a logo, colors, and typefaces. However, your best brand is more than just a pretty logo. An authentic and successful brand must have six essential elements to truly connect with their target audience.

If you aren't listening to your customers, then you might as well not be in business. The success of an organization depends on its ability to reach a target audience, engage them, make a sell, and encourage the audience to come back for more.