When you think of branding, you probably think of visual components like a logo, colors, and typefaces. However, your best brand is more than just a pretty logo. An authentic and successful brand must have six essential elements to truly connect with their target audience.

In this two-part series of articles, I am going to share with you a few ways in which you can keep your online brand safe: protect your website and claim your organization’s online directory listings. Today we’ll be looking at website security measures.